Why?

People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe. – Simon Sinek

During my time at DJCAD the importance of passion as a driving force for design work has come up rather a lot. People are more likely to buy into a brand that they can see this passion in. For this reason it is important to have a really strong concept for my honours project. Something that resonates with me as as well as providing inspiration.

Following on from how much I enjoyed drawing little sea creatures that live on the ocean floor I decided to do more research into this kind of marine life. I found out that there are actually vast coral reefs deep in Scottish oceans. They are called ‘Lophelia Pertusa’ and can grow with very little sunlight in the deep deep sea. These reefs are the only ones in their family and are far paler in colour than those found in warmer oceans. ‘Lophelia’ corals provide a unique habitat for hundreds of different species of invertebrates, fish, algae, seaweed, and so, some of which are endangered. They are only found in Scottish and Norwegian waters and many of these species would not be able to live anywhere else.

I felt it would be fitting to include a message about preservation in my project, having always been both interested and active in ecological conservation. How exactly I will achieve this is what I will have to work on over the next year.